4 tips for instructors building their virtual fitness business

Navigating the world of business can be a tricky thing. Especially if you’re turning a passion (like fitness) into a business, it can be hard to even know where to begin. Lucky for you, we’ve compiled a list of steps you can start taking today to build your virtual fitness business as an instructor!

Don’t be afraid to call it a business

When you have a hobby or a passion that you now want to turn into a business, don’t let anyone tell you that you can’t make money off of it. Running a business is never easy, even when you’re doing something you love!

Of course, it's always a plus if you can find a career that you can have fun with, but that doesn’t cancel out all the hard work you put in to make it successful. Creating a business plan, networking, marketing, and taking care of your clients are all major components needed for your business to thrive. These things aren't necessarily “fun,” but they definitely will contribute to the success of your business. 

Demand your reward

Keep in mind that you created your business to be able to support yourself. If you don’t charge the appropriate amount for your services, you’ll find yourself overworked and underpaid. That can lead to you feeling resentment towards your business and even your clients, and obviously nobody wants that. You want to enjoy your work and be properly compensated at the same time.

So try to be balanced and charge what you think you deserve, and also don’t let yourself become consumed with the money. If you want to host a charity class or offer discounts here and there, go for it! But never feel obligated to provide your services for free. And if you're looking for some helpful guidance on how to approach pricing take a look at our post "How much should I charge for my virtual fitness class?"

You don't have to practice every day

Unfortunately, letting your business consume your life can lead to burnout very quickly. Don’t be afraid to take the day off to focus on yourself and not your business. These little breaks will keep you excited and motivated to keep creating new content for your clients when you are on the clock!

Going hand in hand with this, you have to let yourself wind down and separate yourself from your business. We know how it is when you’re seen as the fitness expert among your friends and family, so they may take every opportunity they can to ask you about workouts, diets, and tips. But don’t be afraid to tell them it's your day off! When you’re trying to take a break and enjoy yourself, don’t feel bad for drawing the line. 

Keep educating yourself

If you run a business now, you’re in it for the long haul. This means you have to continuously educate yourself on what’s new in the fitness world.  If your client asks you about a new workout or health trend, you don’t want to be stuck and not know what to say! 

At the same time, it can be easy to become overly obsessed with new trends. So find a healthy balance where you’re staying informed and still having fun and taking the time to be attentive to your clients! 


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