Everywhere you look, it seems like someone else is joining the ranks of the fitness industry. New instructors are creating YouTube accounts. Certain fitness platforms are practically creating pyramid schemes and bringing in anyone and everyone who pays up front to start a coaching business.
But you’re no amateur. Fitness and a healthy lifestyle is your passion and the way you make your living.
So how do you stand out from all the noise? We’re sharing 7 ways to help you build a stronger online fitness business.
Find Your Fitness Niche
One of the biggest mistakes you can make when you’re trying to build an online fitness business? Trying to do too much. Trust us, it never works out the way you want it to.
The first thing you can do to make your fitness brand stronger is to narrow down your approach. Find what you feel the most passionate about and what you love teaching the most. And then stick to that.
Is your favorite thing leading clients through a new yoga sequence? Do you like hyping up your clients through a pumped-up spin class? Or would you rather coach your clients into lifting one more rep?
Narrowing down your approach helps you stand out from the crowd. And it puts you at the front of your ideal client’s mind (more on that in a minute). They’ll remember you as the instructor who does a specific workout, instead of forgetting who you are in the sea of other instructors who try to do everything and then some.
So, whatever it is that gets you out of bed in the morning. Whatever fuels your fire. Find that, and stick to it. Your clients will thank you for it, and your business will grow stronger.
Find Your Own Unique Fitness Perspective
Like we mentioned earlier, there’s a lot of noise out there. Both in the fitness industry and out of it. Your ideal clients are constantly bombarded with information.
To grab your ideal client’s attention, you need to find your own unique fitness perspective.
What makes you different from the other instructors on YouTube? Or in the gyms?
Even if it’s as simple as the personality you bring to each workout session, find what it is that cuts through the competition. And then hone in on that.
And remember this - it’s okay to be unique. It’s okay to not do the same thing that everyone else is doing. In fact, it’s better that you don’t! Your clients will find you easier and love you more if you’re not like every other coach out there. And that will help you build a strong fitness brand.
Create Your Online Fitness Platform
If you’re ready to elevate your online fitness business, then you need to create an online fitness platform. Sure, YouTube can get you started. But a serious platform that’s designed specifically for online fitness instructors will take your fitness brand to the next level.
onPodio allows you to create a custom website so your brand looks and feels cohesive to your clients. They won’t feel as if you’re an amateur when they’re watching your training sessions from your site.
Plus, with onPodio, you can automate your class bookings so you won’t have to worry about chasing after clients anymore. Instead, you can focus on providing the best possible fitness service for your clients.
Want to read more about what onPodio can do for your fitness brand? Check out our features and what we can do for you and your fitness business!
Find Your Fitness Brand Persona
It’s easy to cast a wide net and try to speak to everyone at once. But when that happens, it comes across like you’re spreading yourself too thin. And, ultimately, your fitness brand falls flat.
How do you fix that problem? Find your ideal fitness brand persona.
Figure out who it is you’d like to coach and instruct through your workout sessions. Is it a stay-at-home-mom who needs a quick cardio workout while her toddler takes a nap? Is it a college student who needs to de-stress from their schedule with a calming yoga flow?
Discover who you want your brand to speak to and then speak to that person. The more you understand your ideal client, the more you can tailor excellent workouts to them. And that! Turns into a strong fitness brand.
Set Your Online Fitness Business Goals
This goes without saying, but running a business of any kind can get overwhelming fast. And with that overwhelm, comes a brand that can flop.
Fitness business goals help you stay motivated and break down the overwhelm. You’ll be able to handle more without feeling stressed by breaking tasks into bite-sized chunks. Plus you’ll also see how far you and your fitness business have come once you crush those goals.
What goals can you list out to help you stay focused? Do you need to create your online fitness platform? Do you need to start uploading your fitness classes to your site? Do you need to start further back than that and find your ideal client persona?
No matter where you are in the process of building an online fitness business, it’s always a great idea to start setting business goals.
Stay True to Yourself and Your Fitness Brand
No matter who else you see online in the fitness industry. No matter who else inspires you. Always stay true to yourself and your fitness brand.
Your clients can see right through you if you’re not genuine. And they’ll be able to pick up if you’re trying too hard to be someone you’re not.
The great news about this is no single person in the fitness industry can do what you do. No one can be who you are. So for the sake of your clients, your strong fitness business, and you, stay true to who you are and what your fitness brand stands for.
Show Up for Your Fitness Business Consistently
One of the most important parts of building a strong fitness business is showing up consistently.
Think of it this way. The majority of fitness coaches and instructors who try building up a brand in the industry will hit a roadblock and call it quits.
Don’t be one of the majority. No matter what happens, keep showing up for your brand. The more you show up, the more you broadcast your fitness classes and programs, and the more you work on your business, the more people will see you. Eventually, they will start recognizing you, too.
The more they recognize you, the more they’ll get to know you, which leads to brand loyalty. Your clients won’t want to go to anyone else.
Building a strong fitness business can seem like such a daunting task, especially when the industry is full of instructors and coaches. But, standing out from the noise and elevating your business is absolutely possible.
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