Increase Your Online Fitness Business Revenue in 5 Boss Moves

If you’re growing your online fitness brand, chances are you’re looking to increase your revenue. 

We know that can seem intimidating, and sometimes even impossible. But we’re giving you 5 tips to help you increase your revenue for your online fitness business.

Woman does crunches on her yoga mat as a part of your online fitness class.

Make It Easier for Your Clients to Pay

Increase your revenue for your online fitness business by making it easier for your clients to pay you. 

Best way to do that? Go ahead and sign up for your free onPodio account. You can automate billing directly through your account. That means you don’t have to set reminders to follow up with your clients about them paying you. And you don’t have to use a third-party site to accept payments. It’s all done for you. 

They’ll appreciate you making it easier for them. You’ll be able to get back to doing what you actually love doing -- which is helping people get healthier. 

Raise Your Prices

This tip might be a no-brainer, but it’s worth saying. 

If you’re looking to increase your revenue, you might want to look at raising your prices. We’re not saying you definitely should, but chances are, your pricing structure could use it.

How do you know when it’s time to raise your prices? Here’s a quick list:

  • Are you offering a premium service, like training clients one on one? If you are, it might be time to look at your prices. One on one trainings are often looked at as a premium service, so make sure you’re charging premium prices for it. 
  • Have you been working on leveling up your brand? If you have, you’re probably having to invest more in your business. If that’s the case, reflect your experience level in your pricing.
  • Are you trying to do too much work, or are you feeling spread too thin? If that’s the case, take a look at your pricing structure. If the demand is there, you should be able to raise your rates and still see positive feedback. 

If you’re looking to read more about how to set your prices, read this blog post here.

Optimize Your Services

If you’re ready to level up your brand and increase your revenue, consider optimizing your services. 

Passive Income Through On-Demand Classes

There are plenty of ways to go about doing this. And that can start with anything that creates passive income. The best way for that? Offer more on-demand classes for your clients to take whenever they have the time to work out. There’s nothing like seeing you made money, even while you were sleeping. And on-demand classes are definitely the way to do that. 

Class Packs

Instead of just offering one-off classes, go ahead and allow your clients to book several workout sessions. You can incentivize this by giving a higher discount if they buy more classes at one time. You can set up class packs for your clients to buy through your onPodio account. 

Memberships and Premium Memberships

Like class packs, offer up memberships for your clients so they can book more classes at one time. And by setting up memberships for your clients, you’ll land recurring monthly revenue. 

You can take this a level further by offering premium memberships with special offers. For example, consider setting up a premium membership that offers a weekly or monthly private training class. Or even a helpful eBook to help your client with their nutrition. Either way, don’t skip out on the power of offering a premium. 

              Personal Training or Private Classes

                Set up the opportunity for your clients to book private classes or personal training, and charge a premium for it. Sort of like booking a personal trainer at a box gym, you can do the same for your online fitness business. 

Set Up an Email Newsletter

If you haven’t yet, set up an email newsletter for your fitness business. It’s a great way to consistently speak directly to your clients. By doing so, you’ll build a stronger relationship with them. 

Plus, when you set up a newsletter that’s delivered right to their inbox,  you can let them know if you optimize your services or launch new ones. And, you’ll be front and center in their minds for when they’re ready to focus on their health and fitness.

Pay Attention to Your Digital Marketing Strategy

We completely understand that building a fitness business means you need to wear a lot of different hats. Which is exactly why we’ve made onPodio as simple as possible for you. But, at some point, you’ll need to start promoting your brand. 

If you haven’t taken a look at your digital marketing strategy in a while, now is the time. What does that include? Look at your online presence (your website, your onPodio profile, etc.), your social media presence, your content, and how you present it.

Looking to read more about crafting a digital marketing strategy? Then, you’ll want to read this post here. 

There are plenty of ways to make more money for your virtual fitness brand. And while some of them may seem obvious (like raising your prices), there are others that are overlooked (like setting up passive income through more on-demand classes). 

Using these 5 boss moves are sure to help you increase revenue for your online fitness business. 

Ready to start increasing your revenue for your online fitness business? Get started here. 

Not sure if it’s right for you? Click here to schedule a FREE consultation call to discuss your fitness brand needs.

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