Nowadays, the internet influences our day-to-day and what we are able to find online.
That’s why building an online presence through your own fitness website is so important for your fitness business. It allows your potential clients to find you. It helps you engage with your current clients. And it gives you a place to sell your packages and memberships.
Why do you need a personalized fitness website?
If you’re starting a fitness business in 2021, you’ll need to have a website to go along with it.
A personalized website shows that you’re a professional and an authority figure in the fitness industry.
It’s easy to think social media accounts are enough to get by, and they might be for a short time. But, as you continue to expand your fitness business, you’ll find that clients look for a website as an indicator that your services are a good value and not just a waste of their money.
Think of it this way. When was the last time you actually bought something through social media? Sure, you might have found it on social media. But did you buy it through Facebook or Instagram? Or did you follow a link to an official website?
The same goes for your potential clients. If you solely operate through social media, they won’t believe you’re a professional, and they’ll take their hard earned money elsewhere.
Luckily, building a personalized fitness website doesn’t have to be a difficult process. We’re sharing five tips to help you create your own fitness website:
Get a good domain name for your fitness website
Before you buy your domain name, we suggest reading through this blog post for steps to starting your online fitness business.
Once you’ve given that blog post a quick read through, it’s time to settle on your domain name for your fitness website.
Your domain, or website address, is going to be the entry point to your website. Try to make your domain simple, memorable, and SEO-friendly. And, of course, keep your fitness business in mind.
Choose a website host or website builder
Once you have your domain, you can start building your fitness website! There are two different ways you can do this: through a website builder or WordPress.
Website builders make the process of building a fitness website a little easier. They give you pre-designed website templates where you can drag and drop elements. The downside, though, is that you can’t customize them as much as a platform like WordPress.
WordPress, on the other hand, gives you more ability to customize, but requires some coding.
Brand and personalize your fitness website
Once your website is set up, you can start branding it to represent you and your fitness business! Website visitors take only a few seconds to decide whether they will scroll through a website or not, so it’s important to make a good first impression.
As you start adding pages, your on-demand and live videos, and other elements to your website, it is important to keep your branding consistent. Stick to the same fonts, color schemes, and tone of voice throughout the entire website. This will help your potential clients hone in on who you are as a brand!
Stay true to who you are as a fitness brand
It’s easy to get bogged down by the massive amount of professionals in the fitness industry. And everyone seems to have their own brand on lock. As you promote your fitness business on social media and to your clients, don’t let what everyone else in the industry is doing overwhelm you.
Stay focused on your fitness brand. Don't let others heavily influence you and your business.
Your clients want to take fitness classes from you, not whoever you’re pretending to be.
Narrow down on your unique value and personality in the fitness industry, and stick to that.
Want to read more about this? Check out this blog post here to read about how to narrow down your focus and establish your unique value as a fitness professional.
Start promoting your website
Your website is ready! Now, all you have to do is make sure that people see it.
Link to your website on your social accounts. Share it with your clients. Share it with family and friends. And consider running paid ads to drive traffic to your site.
Need more tips for promoting your fitness website and business? Read this post here to learn more!
These five steps can help you to grow your fitness business with a personalized fitness website.
If you’re looking for a place to get started, try onPodio. With onPodio, you can create your own customizable, multi-page website that expresses your brand in a few minutes without any coding. And, you can get started for free!
Get started now or schedule a demo to learn more.